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433 lines
12 KiB
PHP
433 lines
12 KiB
PHP
<?php
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/**
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* The Analytics Module
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*
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* @since 1.0.49
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* @package RankMath
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* @subpackage RankMath\modules
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* @author Rank Math <support@rankmath.com>
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*/
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namespace RankMath\Analytics;
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use RankMath\Traits\Cache;
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defined( 'ABSPATH' ) || exit;
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/**
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* Summary class.
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*/
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class Summary {
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use Cache;
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/**
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* Start date.
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*
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* @var string
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*/
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public $start_date;
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/**
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* End date.
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*
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* @var string
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*/
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public $end_date;
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/**
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* Compare start date.
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*
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* @var string
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*/
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public $compare_start_date;
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/**
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* Compare end date.
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*
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* @var string
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*/
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public $compare_end_date;
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/**
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* Days.
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*
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* @var int
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*/
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public $days;
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/**
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* Get Widget.
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*
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* @return object
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*/
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public function get_widget() {
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global $wpdb;
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$cache_key = Stats::get()->get_cache_key( 'dashboard_stats_widget' );
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$cache = get_transient( $cache_key );
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if ( false !== $cache ) {
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return $cache;
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}
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$stats = DB::analytics()
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->selectSum( 'impressions', 'impressions' )
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->selectSum( 'clicks', 'clicks' )
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->selectAvg( 'position', 'position' )
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->whereBetween( 'created', [ Stats::get()->start_date, Stats::get()->end_date ] )
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->one();
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$old_stats = DB::analytics()
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->selectSum( 'impressions', 'impressions' )
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->selectSum( 'clicks', 'clicks' )
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->selectAvg( 'position', 'position' )
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->whereBetween( 'created', [ Stats::get()->compare_start_date, Stats::get()->compare_end_date ] )
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->one();
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if ( is_null( $stats ) ) {
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$stats = (object) [
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'clicks' => 0,
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'impressions' => 0,
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'position' => 0,
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];
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}
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if ( is_null( $old_stats ) ) {
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$old_stats = $stats;
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}
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$stats->clicks = [
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'total' => (int) $stats->clicks,
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'previous' => (int) $old_stats->clicks,
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'difference' => $stats->clicks - $old_stats->clicks,
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];
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$stats->impressions = [
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'total' => (int) $stats->impressions,
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'previous' => (int) $old_stats->impressions,
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'difference' => $stats->impressions - $old_stats->impressions,
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];
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$stats->position = [
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'total' => (float) \number_format( $stats->position, 2 ),
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'previous' => (float) \number_format( $old_stats->position, 2 ),
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'difference' => (float) \number_format( $stats->position - $old_stats->position, 2 ),
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];
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$stats->keywords = $this->get_keywords_summary();
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$stats = apply_filters( 'rank_math/analytics/get_widget', $stats );
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set_transient( $cache_key, $stats, DAY_IN_SECONDS * Stats::get()->days );
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return $stats;
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}
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/**
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* Get Optimization stats.
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*
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* @param string $post_type Selected Post Type.
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*
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* @return object
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*/
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public function get_optimization_summary( $post_type = '' ) {
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global $wpdb;
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$cache_group = 'rank_math_optimization_summary';
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$cache_key = $this->generate_hash( $post_type );
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$cache = $this->get_cache( $cache_key, $cache_group );
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if ( false !== $cache ) {
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return $cache;
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}
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$stats = (object) [
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'good' => 0,
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'ok' => 0,
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'bad' => 0,
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'noData' => 0,
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'total' => 0,
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'average' => 0,
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];
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$object_type_sql = $post_type ? ' AND object_subtype = "' . $post_type . '"' : '';
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$data = $wpdb->get_results(
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"SELECT COUNT(object_id) AS count,
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CASE
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WHEN seo_score BETWEEN 81 AND 100 THEN 'good'
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WHEN seo_score BETWEEN 51 AND 80 THEN 'ok'
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WHEN seo_score BETWEEN 1 AND 50 THEN 'bad'
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WHEN seo_score = 0 THEN 'noData'
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ELSE 'none'
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END AS type
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FROM {$wpdb->prefix}rank_math_analytics_objects
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WHERE is_indexable = 1
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{$object_type_sql}
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GROUP BY type"
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);
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$total = 0;
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foreach ( $data as $row ) {
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$total += (int) $row->count;
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$stats->{$row->type} = (int) $row->count;
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}
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$stats->total = $total;
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$stats->average = 0;
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// Average.
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$query = DB::objects()
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->selectCount( 'object_id', 'total' )
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->where( 'is_indexable', 1 )
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->selectSum( 'seo_score', 'score' );
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if ( $object_type_sql ) {
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$query->where( 'object_subtype', $post_type );
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}
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$average = $query->one();
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$average->total += property_exists( $stats, 'noData' ) ? $stats->noData : 0; // phpcs:ignore
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if ( $average->total > 0 ) {
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$stats->average = \round( $average->score / $average->total, 2 );
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}
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$this->set_cache( $cache_key, $stats, $cache_group, DAY_IN_SECONDS );
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return $stats;
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}
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/**
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* Get analytics summary.
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*
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* @return object
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*/
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public function get_analytics_summary() {
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$args = [
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'start_date' => $this->start_date,
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'end_date' => $this->end_date,
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'compare_start_date' => $this->compare_start_date,
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'compare_end_date' => $this->compare_end_date,
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];
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$cache_group = 'rank_math_analytics_summary';
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$cache_key = $this->generate_hash( $args );
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$cache = $this->get_cache( $cache_key, $cache_group );
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if ( false !== $cache ) {
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return $cache;
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}
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$stats = DB::analytics()
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->selectCount( 'DISTINCT(page)', 'posts' )
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->selectSum( 'impressions', 'impressions' )
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->selectSum( 'clicks', 'clicks' )
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->selectAvg( 'position', 'position' )
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->whereBetween( 'created', [ $this->start_date, $this->end_date ] )
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->one();
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// Check validation.
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$stats->clicks = empty( $stats->clicks ) ? 0 : $stats->clicks;
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$stats->impressions = empty( $stats->impressions ) ? 0 : $stats->impressions;
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$stats->position = empty( $stats->position ) ? 0 : $stats->position;
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$old_stats = DB::analytics()
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->selectCount( 'DISTINCT(page)', 'posts' )
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->selectSum( 'impressions', 'impressions' )
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->selectSum( 'clicks', 'clicks' )
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->selectAvg( 'position', 'position' )
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->whereBetween( 'created', [ $this->compare_start_date, $this->compare_end_date ] )
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->one();
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// Check validation.
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$old_stats->clicks = empty( $old_stats->clicks ) ? 0 : $old_stats->clicks;
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$old_stats->impressions = empty( $old_stats->impressions ) ? 0 : $old_stats->impressions;
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$old_stats->position = empty( $old_stats->position ) ? 0 : $old_stats->position;
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$total_ctr = 0 !== $stats->impressions ? round( ( $stats->clicks / $stats->impressions ) * 100, 2 ) : 0;
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$previous_ctr = 0 !== $old_stats->impressions ? round( ( $old_stats->clicks / $old_stats->impressions ) * 100, 2 ) : 0;
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$stats->ctr = [
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'total' => $total_ctr,
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'previous' => $previous_ctr,
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'difference' => $total_ctr - $previous_ctr,
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];
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$stats->clicks = [
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'total' => (int) $stats->clicks,
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'previous' => (int) $old_stats->clicks,
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'difference' => $stats->clicks - $old_stats->clicks,
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];
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$stats->impressions = [
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'total' => (int) $stats->impressions,
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'previous' => (int) $old_stats->impressions,
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'difference' => $stats->impressions - $old_stats->impressions,
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];
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$stats->position = [
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'total' => (float) \number_format( $stats->position, 2 ),
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'previous' => (float) \number_format( $old_stats->position, 2 ),
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'difference' => (float) \number_format( $stats->position - $old_stats->position, 2 ),
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];
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$stats->keywords = $this->get_keywords_summary();
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$stats->graph = $this->get_analytics_summary_graph();
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$stats = apply_filters( 'rank_math/analytics/summary', $stats );
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$stats = array_filter( (array) $stats );
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$this->set_cache( $cache_key, $stats, $cache_group, DAY_IN_SECONDS );
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return $stats;
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}
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/**
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* Get posts summary.
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*
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* @param string $post_type Selected Post Type.
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*
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* @return object
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*/
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public function get_posts_summary( $post_type = '' ) {
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$cache_key = $this->get_cache_key( 'posts_summary', $this->days . 'days' );
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$cache = ! $post_type ? get_transient( $cache_key ) : false;
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if ( false !== $cache ) {
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return $cache;
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}
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global $wpdb;
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$query = DB::analytics()
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->selectCount( 'DISTINCT(' . $wpdb->prefix . 'rank_math_analytics_gsc.page)', 'posts' )
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->selectSum( 'impressions', 'impressions' )
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->selectSum( 'clicks', 'clicks' )
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->selectAvg( 'ctr', 'ctr' )
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->whereBetween( $wpdb->prefix . 'rank_math_analytics_gsc.created', [ $this->start_date, $this->end_date ] );
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$summary = $query->one();
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$summary = apply_filters( 'rank_math/analytics/posts_summary', $summary, $post_type, $query );
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$summary = wp_parse_args(
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array_filter( (array) $summary ),
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[
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'ctr' => 0,
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'posts' => 0,
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'clicks' => 0,
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'pageviews' => 0,
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'impressions' => 0,
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]
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);
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set_transient( $cache_key, $summary, DAY_IN_SECONDS );
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return $summary;
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}
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/**
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* Get keywords summary.
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*
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* @return array
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*/
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public function get_keywords_summary() {
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global $wpdb;
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// Get Total Keywords Counts.
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$keywords_count = $wpdb->get_var(
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$wpdb->prepare(
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"SELECT COUNT(DISTINCT(query))
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FROM {$wpdb->prefix}rank_math_analytics_gsc
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WHERE created BETWEEN %s AND %s",
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$this->start_date,
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$this->end_date
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)
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);
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$old_keywords_count = $wpdb->get_var(
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$wpdb->prepare(
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"SELECT COUNT(DISTINCT(query))
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FROM {$wpdb->prefix}rank_math_analytics_gsc
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WHERE created BETWEEN %s AND %s",
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$this->compare_start_date,
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$this->compare_end_date
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)
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);
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$keywords = [
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'total' => (int) $keywords_count,
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'previous' => (int) $old_keywords_count,
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'difference' => (int) $keywords_count - (int) $old_keywords_count,
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];
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return $keywords;
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}
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/**
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* Get analytics graph data.
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*
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* @return array
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*/
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public function get_analytics_summary_graph() {
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global $wpdb;
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$data = new \stdClass();
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// Step1. Get splitted date intervals for graph within selected date range.
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$intervals = $this->get_intervals();
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$sql_daterange = $this->get_sql_date_intervals( $intervals );
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// Step2. Get current analytics data by splitted date intervals.
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// phpcs:disable
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$query = $wpdb->prepare(
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"SELECT DATE_FORMAT( created, '%%Y-%%m-%%d') as date, SUM(clicks) as clicks, SUM(impressions) as impressions, AVG(position) as position, AVG(ctr) as ctr, {$sql_daterange}
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FROM {$wpdb->prefix}rank_math_analytics_gsc
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WHERE created BETWEEN %s AND %s
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GROUP BY range_group",
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$this->start_date,
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$this->end_date
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);
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$analytics = $wpdb->get_results( $query );
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$analytics = $this->set_dimension_as_key( $analytics, 'range_group' );
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// phpcs:enable
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// Step2. Get current keyword data by splitted date intervals. Keyword count should be calculated as total count of most recent date for each splitted date intervals.
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// phpcs:disable
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$query = $wpdb->prepare(
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"SELECT t.range_group, MAX(CONCAT(t.range_group, ':', t.date, ':', t.keywords )) as mixed FROM
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(SELECT COUNT(DISTINCT(query)) as keywords, Date(created) as date, {$sql_daterange}
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FROM {$wpdb->prefix}rank_math_analytics_gsc
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WHERE created BETWEEN %s AND %s
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GROUP BY range_group, Date(created)) AS t
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GROUP BY t.range_group",
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$this->start_date,
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$this->end_date
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);
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$keywords = $wpdb->get_results( $query );
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// phpcs:enable
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$keywords = $this->extract_data_from_mixed( $keywords, 'mixed', ':', [ 'keywords', 'date' ] );
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$keywords = $this->set_dimension_as_key( $keywords, 'range_group' );
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// merge metrics data.
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$data->analytics = [];
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$data->analytics = $this->get_merged_metrics( $analytics, $keywords, true );
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$data->merged = $this->get_date_array(
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$intervals['dates'],
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[
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'clicks' => [],
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'impressions' => [],
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'position' => [],
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'ctr' => [],
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'keywords' => [],
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'pageviews' => [],
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]
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);
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// Convert types.
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$data->analytics = array_map( [ $this, 'normalize_graph_rows' ], $data->analytics );
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// Merge for performance.
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$data->merged = $this->get_merge_data_graph( $data->analytics, $data->merged, $intervals['map'] );
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// For developers.
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$data = apply_filters( 'rank_math/analytics/analytics_summary_graph', $data, $intervals );
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$data->merged = $this->get_graph_data_flat( $data->merged );
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$data->merged = array_values( $data->merged );
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return $data;
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}
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}
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