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649 lines
16 KiB
PHTML
649 lines
16 KiB
PHTML
7 months ago
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<?php
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/**
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* Analytics Email Reports.
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*
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* @since 1.0.68
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* @package RankMath
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* @subpackage RankMath\modules
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* @author Rank Math <support@rankmath.com>
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*/
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namespace RankMath\Analytics;
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use RankMath\KB;
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use RankMath\Helper;
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use RankMath\Traits\Hooker;
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use RankMath\Google\Console;
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use RankMath\Admin\Admin_Helper;
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use RankMath\Helpers\Param;
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defined( 'ABSPATH' ) || exit;
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/**
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* Email_Reports class.
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*/
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class Email_Reports {
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use Hooker;
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/**
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* Email content variables.
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*
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* @var array
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*/
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private $variables = [];
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/**
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* Path to the views directory.
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*
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* @var array
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*/
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private $views_path = '';
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/**
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* URL to the assets directory.
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*
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* @var array
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*/
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private $assets_url = '';
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/**
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* Charts Account.
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*
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* @var string
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*/
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private $charts_account = 'rankmath';
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/**
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* Charts Key.
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*
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* @var string
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*/
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private $charts_key = '10042B42-9193-428A-ABA7-5753F3370F84';
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/**
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* Graph data.
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*
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* @var array
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*/
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private $graph_data = [];
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/**
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* Debug mode.
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*
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* @var boolean
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*/
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private $debug = false;
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/**
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* The constructor.
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*/
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public function __construct() {
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if ( ! Console::is_console_connected() ) {
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return;
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}
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$directory = dirname( __FILE__ );
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$this->views_path = $directory . '/views/email-reports/';
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$url = plugin_dir_url( __FILE__ );
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$this->assets_url = $this->do_filter( 'analytics/email_report_assets_url', $url . 'assets/' );
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$this->hooks();
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}
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/**
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* Add filter & action hooks.
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*
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* @return void
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*/
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public function hooks() {
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$this->action( 'rank_math/analytics/email_report_event', 'email_report' );
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$this->action( 'template_redirect', 'maybe_debug' );
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$this->action( 'rank_math/analytics/email_report_html', 'replace_variables' );
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$this->action( 'rank_math/analytics/email_report_html', 'strip_comments' );
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}
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/**
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* Send Analytics report or error message.
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*
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* @return void
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*/
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public function email_report() {
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$this->setup_variables();
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$this->send_report();
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}
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/**
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* Collect variables to be used in the Report template.
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*
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* @return void
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*/
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public function setup_variables() {
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$stats = $this->get_stats();
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$date = $this->get_date();
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// Translators: placeholder is "rankmath.com" as a link.
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$footer_text = sprintf( esc_html__( 'This email was sent to you as a registered member of %s.', 'rank-math' ), '<a href="###SITE_URL###">###SITE_URL_SIMPLE###</a>' );
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$footer_text .= ' ';
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// Translators: placeholder is "click here" as a link.
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$footer_text .= sprintf( esc_html__( 'To update your email preferences, %s.', 'rank-math' ), '<a href="###SETTINGS_URL###">' . esc_html__( 'click here', 'rank-math' ) . '</a>' );
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$footer_text .= '###ADDRESS###';
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$this->variables = [
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'site_url' => get_home_url(),
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'site_url_simple' => explode( '://', get_home_url() )[1],
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'settings_url' => Helper::get_admin_url( 'options-general#setting-panel-analytics' ),
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'report_url' => Helper::get_admin_url( 'analytics' ),
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'assets_url' => $this->assets_url,
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'address' => '<br/> [rank_math_contact_info show="address"]',
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'logo_link' => KB::get( 'email-reports-logo', 'Email Report Logo' ),
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'period_days' => $date['period'],
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'start_date' => $date['start'],
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'end_date' => $date['end'],
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'stats_clicks' => $stats['clicks'],
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'stats_clicks_diff' => $stats['clicks_diff'],
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'stats_traffic' => $stats['traffic'],
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'stats_traffic_diff' => $stats['traffic_diff'],
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'stats_impressions' => $stats['impressions'],
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'stats_impressions_diff' => $stats['impressions_diff'],
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'stats_keywords' => $stats['keywords'],
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'stats_keywords_diff' => $stats['keywords_diff'],
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'stats_position' => $stats['position'],
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'stats_position_diff' => $stats['position_diff'],
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'stats_top_3_positions' => $stats['top_3_positions'],
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'stats_top_3_positions_diff' => $stats['top_3_positions_diff'],
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'stats_top_10_positions' => $stats['top_10_positions'],
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'stats_top_10_positions_diff' => $stats['top_10_positions_diff'],
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'stats_top_50_positions' => $stats['top_50_positions'],
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'stats_top_50_positions_diff' => $stats['top_50_positions_diff'],
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'stats_invalid_data' => $stats['invalid_data'],
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'footer_html' => $footer_text,
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];
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$this->variables = $this->do_filter( 'analytics/email_report_variables', $this->variables );
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}
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/**
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* Get date data.
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*
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* @return array
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*/
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public function get_date() {
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$period = self::get_period_from_frequency();
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// Shift 3 days prior.
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$subtract = DAY_IN_SECONDS * 3;
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$start = strtotime( '-' . $period . ' days' ) - $subtract;
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$end = strtotime( $this->do_filter( 'analytics/report_end_date', 'today' ) ) - $subtract;
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$start = date_i18n( 'd M Y', $start );
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$end = date_i18n( 'd M Y', $end );
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return compact( 'start', 'end', 'period' );
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}
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/**
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* Get Analytics stats.
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*
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* @return array
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*/
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public function get_stats() {
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$period = self::get_period_from_frequency();
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$stats = Stats::get();
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$stats->set_date_range( "-{$period} days" );
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// Basic stats.
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$data = (array) $stats->get_analytics_summary();
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$analytics = get_option( 'rank_math_google_analytic_options' );
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$is_analytics_connected = ! empty( $analytics ) && ! empty( $analytics['view_id'] );
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$out = [];
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$out['impressions'] = $data['impressions']['total'];
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$out['impressions_diff'] = $data['impressions']['difference'];
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$out['traffic'] = 0;
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$out['traffic_diff'] = 0;
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if ( $is_analytics_connected && defined( 'RANK_MATH_PRO_FILE' ) && isset( $data['pageviews'] ) ) {
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$out['traffic'] = $data['pageviews']['total'];
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$out['traffic_diff'] = $data['pageviews']['difference'];
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}
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$out['clicks'] = 0;
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$out['clicks_diff'] = 0;
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if ( ! $is_analytics_connected || ( $is_analytics_connected && ! defined( 'RANK_MATH_PRO_FILE' ) ) ) {
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$out['clicks'] = $data['clicks']['total'];
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$out['clicks_diff'] = $data['clicks']['difference'];
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}
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$out['keywords'] = $data['keywords']['total'];
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$out['keywords_diff'] = $data['keywords']['difference'];
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$out['position'] = $data['position']['total'];
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$out['position_diff'] = $data['position']['difference'];
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// Keyword stats.
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$kw_data = (array) $stats->get_top_keywords();
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$out['top_3_positions'] = $kw_data['top3']['total'];
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$out['top_3_positions_diff'] = $kw_data['top3']['difference'];
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$out['top_10_positions'] = $kw_data['top10']['total'];
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$out['top_10_positions_diff'] = $kw_data['top10']['difference'];
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$out['top_50_positions'] = $kw_data['top50']['total'];
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$out['top_50_positions_diff'] = $kw_data['top50']['difference'];
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$out['invalid_data'] = false;
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if ( ! count( array_filter( $out ) ) ) {
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$out['invalid_data'] = true;
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}
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return $out;
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}
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/**
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* Get date period (days) from the frequency option.
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*
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* @param string $frequency Frequency string.
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*
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* @return string
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*/
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public static function get_period_from_frequency( $frequency = null ) {
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$periods = [
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'monthly' => 30,
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];
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$periods = apply_filters( 'rank_math/analytics/email_report_periods', $periods );
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if ( empty( $frequency ) ) {
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$frequency = self::get_setting( 'frequency', 'monthly' );
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}
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if ( isset( $periods[ $frequency ] ) ) {
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return absint( $periods[ $frequency ] );
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}
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return absint( reset( $periods ) );
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}
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/**
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* Send report data.
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*
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* @return void
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*/
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public function send_report() {
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$account = Admin_Helper::get_registration_data();
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$report_email = [
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'to' => $account['email'],
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'subject' => sprintf(
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// Translators: placeholder is the site URL.
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__( 'Rank Math [SEO Report] - %s', 'rank-math' ),
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explode( '://', get_home_url() )[1]
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),
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'message' => $this->get_template( 'report' ),
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'headers' => 'Content-Type: text/html; charset=UTF-8',
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];
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/**
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* Filter: rank_math/analytics/email_report_parameters
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* Filters the report email parameters.
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*/
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$report_email = $this->do_filter( 'analytics/email_report_parameters', $report_email );
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wp_mail(
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$report_email['to'],
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$report_email['subject'],
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$report_email['message'],
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$report_email['headers']
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);
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}
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/**
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* Get full HTML template for email.
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*
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* @param string $template Template name.
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* @return string
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*/
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private function get_template( $template ) {
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$file = $this->locate_template( $template );
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/**
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* Filter template file.
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*/
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$file = $this->do_filter( 'analytics/email_report_template', $file, $template );
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if ( ! file_exists( $file ) ) {
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return '';
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}
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ob_start();
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include_once $file;
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$content = ob_get_clean();
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/**
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* Filter template HTML.
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*/
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return $this->do_filter( 'analytics/email_report_html', $content );
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}
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/**
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* Locate and include template part.
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*
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* @param string $part Template part.
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* @param array $args Template arguments.
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* @return mixed
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*/
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private function template_part( $part, $args = [] ) {
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$file = $this->locate_template( $part );
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/**
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* Filter template part.
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*/
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$file = $this->do_filter( 'analytics/email_report_template_part', $file, $part, $args );
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if ( ! file_exists( $file ) ) {
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return '';
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}
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extract( $args, EXTR_SKIP ); // phpcs:ignore
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include $file;
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}
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/**
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* Replace variables in content.
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*
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* @param string $content Email content.
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* @param string $recursion Recursion count, to account for double-encoded variables.
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* @return string
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*/
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public function replace_variables( $content, $recursion = 1 ) {
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foreach ( $this->variables as $key => $value ) {
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if ( ! is_scalar( $value ) ) {
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continue;
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}
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// Variables must be uppercase.
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$key = mb_strtoupper( $key );
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$content = str_replace( "###$key###", $value, $content );
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}
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if ( $recursion ) {
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$recursion--;
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$content = $this->replace_variables( $content, $recursion );
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}
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return do_shortcode( $content );
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}
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/**
|
||
|
|
* Strip HTML & CSS comments.
|
||
|
|
*
|
||
|
|
* @param string $content Email content.
|
||
|
|
* @return string
|
||
|
|
*/
|
||
|
|
public function strip_comments( $content ) {
|
||
|
|
$content = preg_replace( '[(<!--(.*)-->|/\*(.*)\*/)]isU', '', $content );
|
||
|
|
|
||
|
|
return $content;
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Init debug mode if requested and allowed.
|
||
|
|
*
|
||
|
|
* @return void
|
||
|
|
*/
|
||
|
|
public function maybe_debug() {
|
||
|
|
if ( 1 !== absint( Param::get( 'rank_math_analytics_report_preview' ) ) ) {
|
||
|
|
return;
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( ! Helper::has_cap( 'analytics' ) ) {
|
||
|
|
return;
|
||
|
|
}
|
||
|
|
|
||
|
|
$send = boolval( Param::get( 'send' ) );
|
||
|
|
$values = boolval( Param::get( 'values', '1' ) );
|
||
|
|
|
||
|
|
$this->debug( $send, $values );
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Send or output the report email.
|
||
|
|
*
|
||
|
|
* @param boolean $send Send email or output to browser.
|
||
|
|
* @param boolean $values Replace variables with actual values.
|
||
|
|
* @return void
|
||
|
|
*/
|
||
|
|
private function debug( $send = false, $values = true ) {
|
||
|
|
$this->debug = true;
|
||
|
|
|
||
|
|
if ( $values ) {
|
||
|
|
$this->setup_variables();
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( $send ) {
|
||
|
|
// Send it now.
|
||
|
|
$this->send_report();
|
||
|
|
$url = remove_query_arg(
|
||
|
|
[
|
||
|
|
'rank_math_analytics_report_preview',
|
||
|
|
'send',
|
||
|
|
'values',
|
||
|
|
]
|
||
|
|
);
|
||
|
|
Helper::redirect( $url );
|
||
|
|
exit;
|
||
|
|
}
|
||
|
|
|
||
|
|
// Output it to the browser.
|
||
|
|
echo $this->get_template( 'report' ); // phpcs:ignore
|
||
|
|
die();
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Variable getter, whenever the value is needed in PHP.
|
||
|
|
*
|
||
|
|
* @param string $name Variable name.
|
||
|
|
* @return mixed
|
||
|
|
*/
|
||
|
|
public function get_variable( $name ) {
|
||
|
|
if ( isset( $this->variables[ $name ] ) ) {
|
||
|
|
return $this->variables[ $name ];
|
||
|
|
}
|
||
|
|
|
||
|
|
return "###$name###";
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Setting getter.
|
||
|
|
*
|
||
|
|
* @param string $option Option name.
|
||
|
|
* @param mixed $default Default value.
|
||
|
|
* @return mixed
|
||
|
|
*/
|
||
|
|
public static function get_setting( $option, $default = false ) {
|
||
|
|
return Helper::get_settings( 'general.console_email_' . $option, $default );
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Output image inside the email template.
|
||
|
|
*
|
||
|
|
* @param string $url Image URL.
|
||
|
|
* @param string $width Image width.
|
||
|
|
* @param string $height Image height.
|
||
|
|
* @param string $alt ALT text.
|
||
|
|
* @param array $attr Additional attributes.
|
||
|
|
* @return void
|
||
|
|
*/
|
||
|
|
public function image( $url, $width = 0, $height = 0, $alt = '', $attr = [] ) {
|
||
|
|
$atts = $attr;
|
||
|
|
$atts['border'] = '0';
|
||
|
|
|
||
|
|
if ( ! isset( $atts['src'] ) ) {
|
||
|
|
$atts['src'] = $url;
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( ! isset( $atts['width'] ) && $width ) {
|
||
|
|
$atts['width'] = $width;
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( ! isset( $atts['height'] ) && $height ) {
|
||
|
|
$atts['height'] = $height;
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( ! isset( $atts['alt'] ) ) {
|
||
|
|
$atts['alt'] = $alt;
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( ! isset( $atts['style'] ) ) {
|
||
|
|
$atts['style'] = 'border: 0; outline: none; text-decoration: none; display: inline-block;';
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( substr( $atts['src'], 0, 4 ) !== 'http' && substr( $atts['src'], 0, 3 ) !== '###' ) {
|
||
|
|
$atts['src'] = $this->assets_url . 'img/' . $atts['src'];
|
||
|
|
}
|
||
|
|
|
||
|
|
$atts = $this->do_filter( 'analytics/email_report_image_atts', $atts, $url, $width, $height, $alt, $attr );
|
||
|
|
|
||
|
|
$attributes = '';
|
||
|
|
foreach ( $atts as $name => $value ) {
|
||
|
|
if ( ! empty( $value ) ) {
|
||
|
|
$value = ( 'src' === $name ) ? esc_url_raw( $value ) : esc_attr( $value );
|
||
|
|
$attributes .= ' ' . $name . '="' . $value . '"';
|
||
|
|
}
|
||
|
|
}
|
||
|
|
|
||
|
|
$image = "<img $attributes>";
|
||
|
|
$image = $this->do_filter( 'analytics/email_report_image_html', $image, $url, $width, $height, $alt, $attr );
|
||
|
|
|
||
|
|
echo $image; // phpcs:ignore
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Gets template path.
|
||
|
|
*
|
||
|
|
* @param string $template_name Template name.
|
||
|
|
* @param bool $return_full_path Return the full path or not.
|
||
|
|
* @return string
|
||
|
|
*/
|
||
|
|
public function locate_template( $template_name, $return_full_path = true ) {
|
||
|
|
$default_paths = [ $this->views_path ];
|
||
|
|
$template_paths = $this->do_filter( 'analytics/email_report_template_paths', $default_paths );
|
||
|
|
|
||
|
|
$paths = array_reverse( $template_paths );
|
||
|
|
$located = '';
|
||
|
|
$path_partial = '';
|
||
|
|
foreach ( $paths as $path ) {
|
||
|
|
if ( file_exists( $full_path = trailingslashit( $path ) . $template_name . '.php' ) ) { // phpcs:ignore
|
||
|
|
$located = $full_path;
|
||
|
|
$path_partial = $path;
|
||
|
|
break;
|
||
|
|
}
|
||
|
|
}
|
||
|
|
|
||
|
|
return $return_full_path ? $located : $path_partial;
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Load all graph data into memory.
|
||
|
|
*
|
||
|
|
* @return void
|
||
|
|
*/
|
||
|
|
private function load_graph_data() {
|
||
|
|
$period = self::get_period_from_frequency();
|
||
|
|
$stats = Stats::get();
|
||
|
|
$stats->set_date_range( "-{$period} days" );
|
||
|
|
$this->graph_data = (array) $stats->get_analytics_summary_graph();
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Get data points for graph.
|
||
|
|
*
|
||
|
|
* @param string $chart Chart to get data for.
|
||
|
|
* @return array
|
||
|
|
*/
|
||
|
|
public function get_graph_data( $chart ) {
|
||
|
|
if ( empty( $this->graph_data ) ) {
|
||
|
|
$this->load_graph_data();
|
||
|
|
}
|
||
|
|
|
||
|
|
$data = [];
|
||
|
|
$group = 'merged';
|
||
|
|
$prop = $chart;
|
||
|
|
if ( 'traffic' === $chart ) {
|
||
|
|
$group = 'traffic';
|
||
|
|
$prop = 'pageviews';
|
||
|
|
}
|
||
|
|
|
||
|
|
if ( empty( $this->graph_data[ $group ] ) ) {
|
||
|
|
return $data;
|
||
|
|
}
|
||
|
|
|
||
|
|
foreach ( (array) $this->graph_data[ $group ] as $range_data ) {
|
||
|
|
$range_data = (array) $range_data;
|
||
|
|
if ( isset( $range_data[ $prop ] ) ) {
|
||
|
|
$data[] = $range_data[ $prop ];
|
||
|
|
}
|
||
|
|
}
|
||
|
|
|
||
|
|
return $data;
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Charts API sign request.
|
||
|
|
*
|
||
|
|
* @param string $query Query.
|
||
|
|
* @param string $code Code.
|
||
|
|
* @return string
|
||
|
|
*/
|
||
|
|
private function charts_api_sign( $query, $code ) {
|
||
|
|
return hash_hmac( 'sha256', $query, $code );
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Generate URL for the Charts API image.
|
||
|
|
*
|
||
|
|
* @param array $graph_data Graph data points.
|
||
|
|
* @param int $width Image height.
|
||
|
|
* @param int $height Image width.
|
||
|
|
*
|
||
|
|
* @return string
|
||
|
|
*/
|
||
|
|
private function charts_api_url( $graph_data, $width = 192, $height = 102 ) {
|
||
|
|
$params = [
|
||
|
|
'chco' => '80ace7',
|
||
|
|
'chds' => 'a',
|
||
|
|
'chf' => 'bg,s,f7f9fb',
|
||
|
|
'chls' => 4,
|
||
|
|
'chm' => 'B,e2eeff,0,0,0',
|
||
|
|
'chs' => "{$width}x{$height}",
|
||
|
|
'cht' => 'ls',
|
||
|
|
'chd' => 'a:' . join( ',', $graph_data ),
|
||
|
|
'icac' => $this->charts_account,
|
||
|
|
];
|
||
|
|
|
||
|
|
$query_string = urldecode( http_build_query( $params ) );
|
||
|
|
$signature = $this->charts_api_sign( $query_string, $this->charts_key );
|
||
|
|
|
||
|
|
return 'https://charts.rankmath.com/chart?' . $query_string . '&ichm=' . $signature;
|
||
|
|
}
|
||
|
|
|
||
|
|
/**
|
||
|
|
* Check if fields should be hidden.
|
||
|
|
*
|
||
|
|
* @return bool
|
||
|
|
*/
|
||
|
|
public static function are_fields_hidden() {
|
||
|
|
return apply_filters( 'rank_math/analytics/hide_email_report_options', false );
|
||
|
|
}
|
||
|
|
}
|